Online retailers Amazon and eBay are flogging a bizarre product that online shoppers in India can’t get enough of – cow dung patties.

The product consists of animal excrement mixed with hay and is made mainly by women in rural areas and used to fuel fires.

It has long been available on the streets of India’s villages.

But now online retailers including Amazon and eBay are reaching out to the country’s ever-increasing urban population.

Some retailers are offering discounts for large orders, and some customers are even asking for gift wrapping.

In India, where Hindus worship cows as sacred, cow dung cakes have been used for centuries to fuel fires for cooking or Hindu rituals .