Every year, Frito-Lay runs a contest called “Crash The Superbowl.” Fans are invited to make their own Doritos ads, and at least one fan made commercial is guaranteed to receive air time during the Superbowl. Throughout the years, the fans have come up with some downright hilarious ads, and this is one of my absolute favorites.

In the ad, three men are “Noodling” (fishing with bare hands) in the lake. One of the men, who happens to be eating Doritos, sticks his hands in the lake and pulls something out that’s much better than a catfish! I couldn’t stop laughing, especially at 0:21!