Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.
The campaign expands on the creative dropped earlier this year featuring original Milk Tray Man, James Coombes.
As part of the campaign, the Mondelez-owned chocolate brand is running a spoof ‘boot camp’ series on social media, featuring Joey Essex, Made in Chelsea’s Spencer Matthews, athlete Denise Lewis and Shaun Williamson (Also known as Barryu from Eastenders).
Spencer v Shaun discuss their #NewMilkTrayMan ‘thang’ @shaunwilliamson @SpencerMatthewshttps://t.co/zL3z3OUdD2
— Cadbury UK (@CadburyUK) November 18, 2015