This £10 video by British director could be shown during America’s Super Bowl ad break – the most expensive TV advertising slot in the world.

A British freelance director could be in line for a £660,000 windfall if an advert he made for £10 is screened during the Super Bowl.

James Bedford, 40, beat off competition from 5,000 clips around the world to be named as the only Briton in the final ten.